Customer Care

HOW WE USE YOUR PERSONAL INFORMATION

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We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

Service delivery. We may use your personal information to:

• provide, operate and improve the Service, such as to enable you to make purchases of clothing and accessories that we have listed on the Sites;

• establish and maintain your account on the Service;

• communicate with you about the Service, including by sending you announcements, updates, security alerts, and support and administrative messages;

• provide customer support and maintenance for the Service;

• facilitate your login to the Sites via third party platforms, such as Google and Facebook; and

• enable security features of the Sites, such as by sending you security codes via email or SMS, and remembering devices from which you have previously logged in.

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Direct Marketing. If you are an existing customer of Kay's Curvy Couture (for example, if you have placed an order with us), we may use the Personal Data you provided to send you marketing communications about Kay's Curvy Couture products or services, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us, as well as information from other Kay's Curvy Couture products or services, such as your use of Kay's Curvy Couture's website and/or apps, to personalize communications and advertisements regarding our products and services that may be of interest to you. For registered users, this may include data collected from your interactions with our website and/or apps that are associated with your account.. You will have the ability to opt-out of our marketing and promotional communications as described in the Your Choices section below.

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For research and development. We may use your personal information for research and development purposes, including to analyze and improve the Service and our business.

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To create anonymous data. We may create aggregated, de-identified or other anonymous data records from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

Interest-based advertising. We may contract with third-party advertising companies and social media companies to display ads on our Service and other sites. These companies may use cookies and similar technologies to collect information about you (including the device data, online activity data and/or geolocation data described above) over time across our Service and other sites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. These ads are known as "interest-based advertisements." You can learn more about your choices for limiting interest-based advertising, in the Your Choices section below and our Cookie Policy

To comply with laws and regulations. We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

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For compliance, fraud prevention and safety. We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) audit our internal processes for compliance with legal and contractual requirements; (c) enforce the terms and conditions that govern the Service; and (d) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity, including cyber attacks and identity theft.

With your consent. In some cases we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.